Sacha

Sacha van der Most is the CEO of HUP. Sacha is a native Dutchman, Sacha grew up playing and coaching soccer. He did not hesitate when he was offered the chance to follow the ball to California, where he coached, pursued education, played and started a family. Nearly two decades later he continues to develop his passion for creating environments for positive development. After laying a foundation for professional youth soccer development in Southern California, he took the opportunity with HUP to found a business development concept, based on international collaboration between passionate entrepreneurs and business matter experts, focussed on sport, tech and sustainability.